What's actually in Coast.
A full feature breakdown across every role in your dealership. If you want to skip to your role, jump down.
For Reps
Software that doesn't make your day harder.
The single biggest reason CRMs fail at dealerships is reps don't use them. Coast was built by a working rep, for working reps. Every feature here exists because it had to.
The to-call queue.
Coast tells you exactly who to call next and why. Hot leads, scheduled callbacks, customers due for follow-up, cold leads being recycled into your day. One blended list. In priority order. No menu diving.
Cadence-driven follow-up.
Coast runs an automated multi-touch cadence on every lead. Cold leads get recycled into re-engagement campaigns. Customers who go quiet for too long resurface in your queue. You stop forgetting to follow up because Coast doesn't forget.
Click to call. Click to text. Click to email.
Every contact is one tap away from a conversation. Calls, texts, and emails all log automatically. No more typing notes after every call.
Robin writes your replies.
Robin is Coast's AI assistant. When a customer texts in or emails, Robin reads the message, knows the customer's history, and drafts a response in your voice. You edit and send. Faster, with no quality loss.
Inventory match on every contact.
When a customer's interested in a Silverado, Coast shows you every Silverado you have in stock that matches what they want. Right on their profile. No tab switching.
Mobile-first.
Coast was designed for reps on the lot, on the phone, in the parking lot. Core workflows have dedicated mobile layouts that work the way reps actually work — on their phone, with one hand, between conversations.
Auto-pop on inbound calls.
When a customer calls you, the system shows you who's calling while it's still ringing — one tap opens their full profile. When you answer, the profile opens automatically. You see their last conversation, their vehicle of interest, their recent activity. You sound like you remember them because Coast remembers for you.
Cancel, reschedule, and own your day.
Set callbacks with one tap. Cancel or reschedule them in one tap. When a customer surprises you with a callback before their scheduled time, Coast pulls up their profile automatically and lets you cancel the future appointment without leaving the conversation.
Recent activity that's actually useful.
Every contact has a recent activity panel that shows the last interactions in plain language. "Connected by phone 2 hours ago." "Texted about Silverado yesterday." "Manager reassigned this lead Monday." The story of the customer, in seconds.
For Managers
Real visibility. Not just a dashboard.
Managers don't need more reports. They need to know who's working, who's slacking, and where the leaks are. Coast surfaces what matters and stops surfacing what doesn't.
Multi-rep appointment calendar.
See every appointment across every rep on one calendar. Color-coded by rep, filterable by vehicle, by date, by status. Click an appointment to see who, when, what vehicle, and what state the deal is in.
Lead reassignment with audit trail.
When you reassign a lead from one rep to another, Coast logs who did it, when, and why. The rep losing the lead gets an in-app DM. The rep gaining it gets one too. No more "I didn’t know you took that lead" disputes.
Rep performance tracking.
Coast tracks the work each rep is actually doing — calls, texts, emails, notes, appointments — by rep, by day, by week. The numbers your reps can't argue with.
Lead source attribution.
Every lead in Coast is tagged with where it came from. CarGurus, AutoTrader, Facebook, walk-in, referral, or any custom source. Visible on the contact, filterable in lists, ready for the kind of analysis owners want.
Customer merge and deduplication.
When the same customer lands in Coast multiple times from different lead sources, Coast detects the duplicates and lets you merge them. All history is preserved under the surviving record. Cleaner data, no manual hunting.
Data hygiene flagging.
Coast surfaces leads with bad or incomplete data — missing phone, garbled name, suspicious source — so they can be fixed before they pollute your reports.
Compliance dashboard.
TCPA and CAN-SPAM compliance tracking built in. Consent capture on every lead. Opt-outs honored automatically. DNC status visible across your contact base. Built so your dealership doesn’t end up in a class action.
For Bookkeepers
The numbers, organized the way they actually need to be.
The office manager at most dealerships is the most overworked person in the building. Coast has features specifically for her — features no other CRM bothers with.
P&L that handles dealership reality.
A car came in February. You spent $500 on repairs in March, $300 in April. You sold it for $15,000 in May. Most reports show that May sale and that May spending as separate things. Coast matches the costs to the vehicle and shows you the real per-car profit on the month it actually sold.
Receipt-to-VIN photo capture.
Snap a photo of any receipt with the last six digits of a VIN. Coast reads the VIN, matches it to the right vehicle in your inventory, and files the receipt automatically. No more shoebox of receipts at the end of the month.
Bank and floor plan integration.
Coast pulls expenses directly from your business bank account and your floor plan provider. Every dollar in and out is automatically categorized and tied to vehicles. The end-of-month reconciliation gets done while you sleep.
Sales tracking that ties to bookkeeping.
When a rep marks a deal as sold in Coast, a sales record is automatically created. The bookkeeper doesn't have to manually enter what the salesperson already entered. One system. One source of truth.
Document templates and digital signatures.
Upload your dealership's standard paperwork as templates. When it's time to close a deal, Coast pulls the customer's information, fills out the documents, and sends them for digital signature. Bill of sale, retail installment contracts, odometer disclosures, buyer's guides. All signed electronically. No printing, no FedEx, no waiting.
Referral and cashback management.
Coast handles the entire referral program for your dealership. Track every referrer, collect W-9s, manage payouts, generate 1099s at year-end. The kind of operational headache most dealerships handle in spreadsheets is built in.
For Owners
You see what's happening. Without asking anyone.
The owner asks the same questions every month. How many cars did we sell? Which leads are we missing? Why is rep performance dropping? Coast answers those questions on demand without anyone having to build a report.
Business snapshot view.
Sales this month, sales versus last month, gross profit, average gross per vehicle, average days in inventory. Available on any device, any time. The numbers you actually ask about, where you actually need them.
AI daily briefing.
Robin sends you a daily summary of what happened across your dealership. Who closed deals. Which leads got missed. Where rep activity dropped. Where the pipeline is shifting. The kind of read you used to need a sales manager to compile, automated.
Natural-language pipeline filtering.
Ask Robin a question about your business in plain English. "Which reps had the most callbacks this week?" "Show me leads from CarGurus that haven’t been touched in 5 days." Coast answers without you building a report.
Equity mining and upgrade opportunities.
Coast scans your existing customer base for upgrade signals. Customers approaching three years of ownership. Customers with lease maturity coming. Customers whose service history suggests they’re ready to trade. Surfaces them to your team as warm leads.
Cost of acquisition by lead source.
Coast knows what every lead source costs you and how many sales each source produces. The math is automatic. Stop paying for lead sources that don't deliver.
Inventory analytics.
Days in inventory by vehicle, gross profit by make and model, which inventory mix actually moves. The kind of inventory intelligence that vAuto charges thousands for, built in.
Integrations
What Coast connects to.
Lead sources.
ADF email feeds, dealership website forms, lead-provider notifications from CarGurus, AutoTrader, CarFax, Facebook Marketplace, Cars.com. All consolidated into one inbox with the source auto-detected.
Auction and finance integrations.
Manheim, ADESA, DealerTrack, NextGear floor plan, Westlake floor plan, AFC. Additional integrations added regularly based on customer demand.
Document signing.
Built-in digital signature workflow for all dealership paperwork. Bill of sale, retail installment contracts, odometer disclosures, buyer's guides.
Banking and accounting.
Connect your business bank account for automatic expense tracking, categorization, and reconciliation against your inventory.
Built modern
Built modern.
Coast isn't an old desktop product with a web wrapper. It's modern cloud software, hosted on enterprise-grade infrastructure. Backed up continuously. Updated automatically. Available on any device. No installations, no IT projects, no Internet Explorer requirements.
Coast is built with AI at the core. Robin powers the assistant features throughout the system — inbox triage, message drafting, daily briefings, natural-language search, and more. Other vendors are bolting AI on. Coast was built around it.
Ready to see it in your dealership?
A 30-minute demo will show you exactly how Coast handles your real workflow. We'll use your actual contact list, your actual inventory, your actual lead sources.