Honest pricing. No quote required.
Most dealership software vendors hide their pricing behind a sales call. Coast publishes ours. Pick the tier that fits your dealership. Talk to us when you're ready, not before.
A note on pricing: Coast is priced per rooftop. “Rooftop” is dealership-speak for one physical store location. A single-store dealership is one rooftop. A dealer group with three locations is three rooftops. Each tier includes pricing for one rooftop. Multi-rooftop discounts are available on the Pro tier.
Starter
Built for small lots running with 1 or 2 reps who want modern software without the full stack.
- Full CRM: contacts, calls, SMS, email, notes, pipeline
- To-call queue with smart cadence
- Lead ingestion from web forms, CarGurus, CarFax, AutoTrader, Facebook
- Inbox triage with Robin AI
- Mobile-first interface
- Up to 2 users
- Up to 2,000 contacts
- Standard support
Standard
Built for typical independent dealerships running 3 to 10 reps. This is where most of our customers fit.
Everything in Starter, plus:
- Robin AI message drafting (writes replies in your rep's voice)
- Multi-rep appointment calendar
- Receipt-to-VIN photo capture
- Driver's license and insurance card mobile capture
- Document templates with digital signatures (replaces FedEx paperwork)
- Lead source integrations across all major channels
- Reporting dashboards
- Up to 10 users
- Up to 25,000 contacts
- Priority support
Pro
Built for larger independents, multi-rooftop groups, and dealerships ready to consolidate their entire software stack into one system.
Everything in Standard, plus:
- Full bookkeeper view (P&L, monthly sales, per-vehicle profitability)
- Equity mining and upgrade opportunity detection
- Inventory management (replacing Frazer's inventory module)
- Printable paperwork (bills of sale, contracts, disclosures — replacing Frazer's print workflow)
- Digital signature workflow (eliminates FedEx and overnight delivery costs)
- Floor plan integrations for accurate cost tracking (NextGear, Westlake, AFC, others as we add them)
- Bank integration for automatic expense tracking
- Lead source aggregation across CarGurus, AutoTrader, CarFax, Facebook Marketplace, and Cars.com — all consolidated into one inbox
- Bookkeeper-grade data that ties floor plan costs and bank expenses directly to inventory and sales
- Dealer API integrations (Manheim, ADESA, DealerTrack, and more)
- Lead reassignment audit trail
- Customer merge and deduplication
- Compliance dashboard
- Advanced reporting with custom reports
- Unlimited users
- Unlimited contacts
- Up to 2 rooftops included (additional rooftops at $799 each)
- Phone support and dedicated CSM
The math
What you're already paying.
Most dealerships are spending more than they realize across separate tools that don't talk to each other.
Typical dealership stack (a representative breakdown)
- CRM (SimpSocial, ProMax, or similar)$800 – $2,500 / mo
- DMS (Frazer, DealerCenter, or similar)$200 – $800 / mo
- Document signing and overnight delivery$200 – $2,000 / mo
- Lead source feed integration fees$200 – $500 / mo
- Texting and voice platform$100 – $300 / mo
Typical total: $1,500 – $6,100 per month
Coast at the Standard tier: $1,499 per month
You're not adding another tool. You're replacing the whole stack.
Annual prepay
Save 10% by paying annually.
Pay for a full year upfront and get a 10% discount on any tier. That's $699 per month becoming $629 per month effectively. $1,499 becoming $1,349. $2,499 becoming $2,249.
There's no penalty for paying monthly. The annual prepay discount exists because annual cash flow helps us serve you better.
No tricks
What's not in our pricing.
- No setup fees. We onboard you free.
- No annual contract requirements. Pay monthly if you want.
- No per-user upcharges within your tier. Add users up to your tier's limit, no extra charge.
- No mandatory training packages. We train your team as part of onboarding.
- No surprise integration fees. Lead source integrations are included.
The full price is the full price.
Referral program
Know a dealership that needs this?
Refer another dealership to Coast. When they sign up, you earn 10% of their monthly payment for a full year. Most referrers cover their own Coast subscription within two referrals.
See it before you buy it.
A 30-minute demo will show you exactly how Coast works in a real dealership. No commitment. No follow-up sales calls. If it's not the right fit, we'll tell you.